Holyoake launched its Wheatbelt localised campaign 4ME & MEN EVERYWHERE on Friday 14th June 2024, as part of Men’s Health Week in WA.
Phase 1 of the campaign was co-designed with males from across the Wheatbelt region, and was developed with the overarching outcome of empowering men/males to look after their own physical and mental health, not only for themselves, but for their mates, sons, brothers, father, uncles, nephews, grandfathers, grandsons, work mates, teammates, mob, tribe and for all those that see them as a role model within their family or community.
Holyoake will now move into Phase 2 of the campaign’s progression, which will focus on the development of a series of ‘calls to actions’ that promote healthy and positive behaviours, help seeking, whilst providing information on where support can be accessed (if required).
We are now hoping to engage interested men/males that are willing to provide insights, advice and expertise.
Consultation can be undertaken over the phone, virtually via Teams or via email.
Phase 2 ‘Call to Action’ development will run from Monday 15th July through to Friday 16th August 2024, and the shortlisted ‘calls to action’ will be concept tested at the Dowerin & Newdegate Field Days in late August / early September.
To acknowledge and thank men/males for the wisdom and expertise they share, those involved in the Phase 2 consultation will receive a 4ME & MEN EVERYWHERE Merchandise/Promo Pack, in which they can select 3 items from the following:
4ME & MEN EVERYWHERE Hoodie
4ME & MEN EVERYWHERE Polo
4ME & MEN EVERYWHERE Rugby Top
4ME & MEN EVERYWHERE Fishing Shirt
4ME & MEN EVERYWHERE Work Shirts
4ME & MEN EVERYWHERE Beanie & Cap
4ME & MEN EVERYWHERE Duffel Bag,
Additional 4ME & MEN EVERYWHERE merchandise including a reusable shopping bag, water bottle, Ute/Car stickers, Ute/Car air fresheners etc
To register your interest in Holyoake’s 4ME & MEN EVERYWHERE Campaign Phase 2 Consultation, please email Jo Drayton JDrayton@holyoake.org.au.